I created this website redesign as part of a proposal to explore how BTU's digital presence could communicate its mission, programs, initiatives, and community impact through a more modern and structured experience.

The redesign focused on three questions:

Organizations with broad missions often have a lot of valuable information to communicate.

The opportunity was to make BTU's work easier to navigate while giving the organization a stronger visual presence.

I approached the redesign by thinking about the experience from the perspective of different types of visitors.

The proposed homepage creates a progression from Mission → Programs → Impact → Community → Action.

The goal was to make the website feel less like a collection of pages and more like a digital platform for BTU's community and work.

The visual direction was designed to feel bold, editorial, modern, and culturally expressive while maintaining the professionalism expected from an established organization.

The proposal was more than a collection of static screens. I created an interactive Figma prototype and frontend implementation to demonstrate how the proposed experience could work in practice.

Although the project did not move forward, it provided an opportunity to explore how a mission-driven organization could use its website to communicate its work more clearly and create a stronger digital experience for its community.

I handled the project from concept through design and prototype development.

This project reinforced an important part of my design process: a website redesign should not begin with visual changes.

The visual design is the result of understanding the content, audience, goals, and problems the experience needs to solve.