Street Eatz needed to evolve beyond its original waitlist landing page into a modern digital presence that could clearly communicate the product, its value, and the broader vision behind the platform.

I worked with founder Alessandra Kennedy to redesign and rebuild the website around the product experience, creating a clearer path from discovering Street Eatz to understanding how it works and taking action.

The existing website had originally served as a waitlist landing page, but the Street Eatz product had evolved.

The website needed to communicate much more than a simple waitlist. Visitors needed to understand what Street Eatz is, why it is useful, who it serves, and what they should do next.

The challenge was to turn fragmented information into a structured product-focused marketing experience that could build credibility and encourage people to engage with the app.

I approached the project by first understanding the product, its audiences, and the role the website needed to play within the broader Street Eatz ecosystem.

Rather than treating the website as a collection of pages, I designed the experience around the journey a visitor should take from discovery to action.

I designed and developed a modern marketing experience centered around the Street Eatz mobile app.

The website introduces the product, explains how it works, highlights its capabilities, communicates value for different audiences, and repeatedly guides visitors toward the next step.

The overall experience follows a simple narrative: Discover → Understand → Explore → Take Action.

The design needed to feel like a modern technology product while still preserving the energy and personality of local food culture.

I focused on creating a strong visual hierarchy that allows visitors to quickly scan the experience while progressively learning more about the product.

Every section was designed to either answer a question, communicate value, build confidence, or move the visitor toward an action.

After completing the UX and visual direction, I translated the design into a responsive production website.

The implementation focused on reusable components, maintainable frontend architecture, responsive behavior, and creating a consistent experience across desktop, tablet, and mobile.

The project transformed the original waitlist landing page into a structured marketing experience that better represents the Street Eatz product and its future direction.

The new website gives visitors a clearer understanding of what Street Eatz is, how it works, who it serves, and why the platform matters.

It also provides a stronger digital entry point into the broader Street Eatz ecosystem and guides visitors toward engaging with the app.

I worked across the project from UX and visual direction through frontend implementation.

Street Eatz needed more than a visual refresh. It needed a website capable of communicating the product, supporting multiple audiences, and representing where the company was going.

By combining product thinking, UI/UX design, and web development, I transformed a fragmented landing page into a structured digital experience built around the product and its users.